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BTC AR


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BTC AR app is made to show augmented content in BTC d.d. Company profile book issued at the 65th anniversary of the BTC d.d. company, with the aim to present some of the possibilities that Mobile AR has to offer and to show the future direction in which BTC d.d. is going and to present these possibilities to their business partners.
Users will be able to access augmented reality content in the Company profile book, through the BTC AR app.

Some of the augmented content users can explore and enjoy:
- Welcome and introduction video of President of the management board, BTC d.d. Mr. Jože Mermal
- 3D curved UI slider showcasing the History of BTC d.d.
- Animated 3D model of Crystal palace, which is the tallest building in Slovenia.
- 3D model of Radisson Blu Plaza Ljubljana hotel with interactive part that enables users to switch from AR to VR/360 photo tour and discover the beautiful ambient of this magnificent hotel.
- 3D model of Atlantis Water Park with interactive part that enables the user to switch from AR to 360 photo tour and discover all parts of Atlantis Water Park.
- 360 virtual tour of Sports center Millenium
- Hyperlapse video shot with 360 camera showcasing BTC City Art Tour – a unique tour around the art and sculptures in BTC City
- 3D map of Slovenia with showcased locations of BTC d.d. centers around the country
- Graphic support with 3D animated icons to showcase the statistics of BTC Logistics center
- 3D animated bees, that showcases the BTC d.d. devotion to Mission: Green
- Animated graphics showcasing innovative and tech companies and startups of the BTC d.d. innovative business eco-system

In the future the app will be further developed to enable BTC City customers interactions with real world through the AR technology, AR gamification, multiuser AR, combine it with native BTC app, educational content, etc.

BTC d.d. is a company with more than 65 years of tradition, clear vision and constant development. A living and dynamic ecosystem with a wide range of operations – BTC City, BTC Logistic Center, BTC PROP, BTC DIGIT, BTC Mission: Green. Innovation, collaboration and social responsibility are the criteria that BTC d.d. pursues in the development of successful stories.

Under the unique »smart city concept« and top of mind national brand name BTC City, BTC Company operates one of the largest shopping, business, leisure, and innovation centres in SE Europe, located in Ljubljana, the capital of Slovenia. Additionally, BTC Company also operates two shopping centres in Novo mesto and Murska Sobota. (www.btc.si/en/btc-city/)

BTC City Ljubljana is famous for being one of the largest and most popular European business, shopping, recreational/leisure, cultural and innovation centres that is visited by over 21 million visitors annually. The international centre is becoming an increasingly attractive place to relax and have fun, an increasingly indispensable and irreplaceable part of daily life. As the area with the most consumer visits in Slovenia and one of the most important commercial areas in the region, BTC City Ljubljana is the ideal place for commercial partners and anybody else looking for new business opportunities or place to test their business ideas.

Well on its way to become a leading player in the field of smart solutions, the BTC company also established the concept of BTC City as a BITCOIN CITY – the first of its kind in the world to provide its visitors, consumers and business partners with an ecosystem that will develop and integrate advanced technologies based on state-of-the-art approaches (blockchain, AI, VR, AR, MR and the world of cryptocurrencies). In this way, BITCOIN City will create an open society which will enable users to pursue their missions as well as develop their business environments in line with their wishes, needs and operating policies (www.btc.si/en/bitcoin-city/).